Who Are We?

FixCX is a digital platform focused on helping organisations improve customer experience and operational effectiveness through clarity, structure, and practical execution.

We work at the intersection of customer support, operations, quality, and systems design — translating complex CX challenges into frameworks and tools that teams can actually use.

FixCX was created to address a common problem: customer experience initiatives often fail not because of lack of effort, but because of lack of structure.

What We Do Today

Today, FixCX delivers digital products designed to bring order and consistency to customer experience and operations, including:

Toolkits that help teams document, standardise, and improve processes

Frameworks that support quality, performance measurement, and decision-making

Practical resources that convert ideas and observations into repeatable systems

Our products are built for real operating environments — not theoretical models or generic best practices.

Why FixCX Exists

Customer experience is frequently treated as a reactive function — responding to issues after they occur, relying on individual heroics, or chasing surface-level metrics.

FixCX exists to change that.

We believe that strong customer experience is the result of:

Well-designed systems

Clear ownership and accountability

Thoughtful use of technology
Consistent execution over time

Our work is rooted in the idea that CX improves when operations are designed intentionally, not improvised.

Where are we headed?

FixCX is an evolving platform.

While our current focus is on digital products and resources, we are working towards deeper use cases, expanded frameworks, and more integrated solutions that support organisations as they scale their customer experience and operations.

As FixCX grows, our commitment to clarity, ethics, and practical value will remain unchanged.

At FixCX, we prioritise:

Structure over chaos
Sustainable CX comes from processes and systems, not constant firefighting.

Practical over theoretical
Every framework or toolkit we create is meant to be applied, adapted, and used.

Clarity over complexity
Simple, well-defined systems outperform complicated ones.

Transparency and responsibility
We communicate clearly about what our products offer and how they should be used.